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Massey EnterprisesSkillsVoice talent, Lingo, Macromedia Director, Adobe Photoshop and Premiere, Sonic Foundry SoundForge ![]() SummaryThis presentation launched my multimedia career. My boss at the time, president of Massey Enterprises, was spending $60 per unit on mammoth notebook handouts that he gave away on sales trips. I researched multimedia possibilities and told him we ought to consider digitzing his sales pitch and putting it on an interactive CD-ROM. Per unit cost would drop to less than $4 apiece; in fact, he could mail these.... After collaborating a concept, Mr. Massey gave me a $7,000 dollar budget and told me to take my best shot. I bought the equipment necessary, tought myself the software, and finished the presentation in three months flat — under budget. The finished CD-ROM visited 100s of management offices for some of the world’s tallest buildings, illustrating the benefits Massey’s pre-fire planning / disaster prevention product line. ![]() ![]() The presentation tells a story, starting with an arresting summary of the dangers uniquely inherent in skyscraper architecture. From there, it illustrates four scenarios, asking questions any fire department would need to know and demonstrating how the Massey Disaster Plan answers those questions. ![]() ![]() ![]() ![]() ![]()
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